Goop.com teamed up with career coach Tara Mohr to explore why women struggle with self promotion. It's no secret that women struggle with owning their own accomplishments, but does it serve them well? In her book, Playing Big: Find Your Voice, Your Mission, Your Message, Mohr has noticed that in her years of coaching that "women in particular excel as students: It’s quiet, heads-down work that’s then graded independently—it’s good work that’s then recognized as good work, without the need to draw any extra attention. This “good girl” modeling doesn’t serve us very well in the real world, though, where it’s easy to get overlooked if you’re not inclined to point out all of your accomplishments. "
Goop.com reports that it is tricky for women to talk about our accomplishments and our abilities for a few different reasons.
1- In the workplace, we tend to be judged more harshly than men for self-promoting, particularly when it’s other women who are doing the judging.
2- Women end up feeling uncomfortable talking about their accomplishments, worried about coming across as "arrogant", and “full of themselves."
3- Women tend to assume that putting a key accomplishment on a resumé is enough for it to be noticed in a job interview process and end up not discussing them.
WHAT TO DO?
1- Think of self-promotion as pumping yourself up, faking, or striving to prove anything. Instead, it can be more of a centered, honest sharing, and highlighting of what you’ve truly accomplished. Take your inner critic out of the conversation.
2- Ditch the words “self-promotion” and think about “making your work visible” instead.
3- Focus on being of greater service. Instead of thinking about promoting yourself, call to mind the ways your talents and your work are of service to others. Get excited about having more impact.
In short, Mohr suggests that women take a look at their career or entrepreneurial venture and move the needle on exposure in creative and in ways that add value to others. A few suggestions:
1- Posting an updated portfolio of your work on your website and sending out an announcement about it to past clients
2- Send out an email commending the recent great work of your team, knowing that their work reflects well on you, as their manager.
3- Set up a brown bag lunch for other departments in your organization to learn about the cool project your team has been working on, and to share best practices that you know would benefit the rest of the organization. "